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Empowering Sustainable Solutions with Space Tech and AI

Empowering Sustainable Solutions with Space Tech and AIEmpowering Sustainable Solutions with Space Tech and AIEmpowering Sustainable Solutions with Space Tech and AI

Green Nova is a data and tech company that utilises earth observation space technology to solve climate related causes.

Empowering Sustainable Solutions with Space Tech and AI

Empowering Sustainable Solutions with Space Tech and AIEmpowering Sustainable Solutions with Space Tech and AIEmpowering Sustainable Solutions with Space Tech and AI

Green Nova is a data and tech company that utilises earth observation space technology to solve climate related causes.

About

Our mission at Green Nova is to harness the benefits of scientific and technological innovations, in combination with new data emerging from a growing Space Industry, to accelerate decarbonisation opportunities across industries and improve both sustainability and biodiversity outcomes for the planet. 


Leveraging our network of upstream satellite company relationships, space industry knowledge and advisory expertise, Green Nova is well positioned to identify, assess and assist the academic, scientific and business community create value with impactful downstream environmentally beneficial applications.


Through development of our own opportunities, like Ocean Intelligence, and the Green Nova Investment Fund, we support the growth of the space tech ecosystem by providing venture capital to promising start-ups and scale-ups.

Founders & Team

Emma James

Anthony Jones

Anthony Jones

Founder, Director & Chief Executive Officer


Emma is a proven business leader in the digital and AI tech sectors. With an MBA from RMIT University in Digital Entrepreneurship, Emma drives collaboration between customer and business strategy.​ Emma brings 17 years of experience at Qantas, where she led Customer and Marketing Technology, tran

Founder, Director & Chief Executive Officer


Emma is a proven business leader in the digital and AI tech sectors. With an MBA from RMIT University in Digital Entrepreneurship, Emma drives collaboration between customer and business strategy.​ Emma brings 17 years of experience at Qantas, where she led Customer and Marketing Technology, transforming personalised customer experiences through digital AI products.​ 

Prior to Founding Green Nova, Emma was a Director EY of Space Technology at Ernst and Young where she led development of EY’s Space Tech product suite and platform. Emma was recognised as a runner up of the Female Space Leader of the year awards in 2023.

Anthony Jones

Anthony Jones

Anthony Jones

Founder, Chairman & Chief of Space


With 30+ years' experience as a Chartered Accountant at KPMG and EY, Anthony has expertise across financial business processes, strategy and digital innovation within the Energy, Mining, Infrastructure and Space sectors. Over the past four years, Anthony launched EY’s global Space Technology business, gai

Founder, Chairman & Chief of Space


With 30+ years' experience as a Chartered Accountant at KPMG and EY, Anthony has expertise across financial business processes, strategy and digital innovation within the Energy, Mining, Infrastructure and Space sectors. Over the past four years, Anthony launched EY’s global Space Technology business, gaining insight into the global challenges the space industry can address. 

As a Founder of BTX Technology and leading several AI, blockchain, and digital platform development projects at EY, Anthony has a strong understanding and track record of building innovative technology solutions with demonstrated entrepreneurial, global commercialisation and partnership experience.

Tony Nimac

Tony Nimac

Cameron Cooke

Cameron Cooke

Co-Founder & Investment Committee Chair


With 32 years' experience as a KPMG Partner and Board member, Tony led the KPMG mid-market practise before retiring from the Partnership in 2023. This practice was responsible for providing assurance, tax, consulting and capital management services to both private and public companies.

Having advised 

Co-Founder & Investment Committee Chair


With 32 years' experience as a KPMG Partner and Board member, Tony led the KPMG mid-market practise before retiring from the Partnership in 2023. This practice was responsible for providing assurance, tax, consulting and capital management services to both private and public companies.

Having advised some of Australia’s leading investment funds and family offices to scale with purpose. Tony brings his financial, governance and commercial transaction knowledge and IPO experience to support the company find, evaluate and execute investment opportunities. Tony has specifically assisted companies, founders and their boards to grow and manage accounting and regulatory requirements.

Cameron Cooke

Cameron Cooke

Cameron Cooke

Technical Advisor


Cameron is a seasoned technology leader, with experience at Qantas, Airbus, and most recently as a Principal engineer at Meta. His focus is on "Zero to One" innovation, rapidly delivering innovative solutions that work in the real world.

His expertise spans computer vision, imaging, machine learning and computing. This mak

Technical Advisor


Cameron is a seasoned technology leader, with experience at Qantas, Airbus, and most recently as a Principal engineer at Meta. His focus is on "Zero to One" innovation, rapidly delivering innovative solutions that work in the real world.

His expertise spans computer vision, imaging, machine learning and computing. This makes him a key driver of innovation in sustainability tech.

As Technical Advisor of Green Nova, he is committed to leading the company's technological vision and strategy, fostering a culture of innovation.

Space often grabs headlines with stories of billionaires and missions to colonise the Moon or Mars, but a quieter revolution is happening closer to home.  Satellites are transforming Earth observation, providing unprecedented insights into how we see our planet and to help us tackle the climate crisis.


Thanks to advancements in technology, satellites are now cheaper and more powerful, capturing a vast array of multidimensional data.  This data combined with AI and cloud computing, is unlocking innovative ways to decarbonise, better use precious resources and protect flora and fauna.


As satellite data becomes more accessible, businesses and organisations can leverage it for innovation, collaboration, and explore new opportunities of this growing data revolution.

Green Nova is structured into two pillars:

GN Innovate Logo

Green Nova Innovate

Green Nova Innovate

Green Nova Innovate

Green Nova Innovate offers product innovation and advisory services to businesses who are looking to solve climate related challenges using space technology.  We partner with upstream satellite companies to use their data for downstream applications.


Service offerings include:

  • Product Development Consulting
  • Earth Observation Advisory
  • Innovati

Green Nova Innovate offers product innovation and advisory services to businesses who are looking to solve climate related challenges using space technology.  We partner with upstream satellite companies to use their data for downstream applications.


Service offerings include:

  • Product Development Consulting
  • Earth Observation Advisory
  • Innovation Strategy Management
  • Market Entry and Commercialisation
  • Partnership and Ecosystem Development
  • Workshops, Training and Executive Advisory
  • Earth Observation Data Services

GN Invest Logo

Green Nova Invest

Green Nova Innovate

Green Nova Innovate

Green Nova Invest is the General Partner of the Green Nova Investment Fund, a global fund focused on harnessing scientific and technological innovations that benefit from the application of satellite data to improve the sustainability of life on Earth. The fund's primary focus is to deploy capital to companies that have the potential to, 

Green Nova Invest is the General Partner of the Green Nova Investment Fund, a global fund focused on harnessing scientific and technological innovations that benefit from the application of satellite data to improve the sustainability of life on Earth. The fund's primary focus is to deploy capital to companies that have the potential to, or currently utilise satellite data, and advanced technologies to improve environmental outcomes. Our investment objectives are underpinned by a requirement to reduce carbon emissions, increase carbon absorption, improve biodiversity, enhance water quality and security, and foster more sustainable practices across key industries.


Our first investment, Ocean Intelligence, aims to reduce carbon emissions in the shipping industry by at least 10%, with a potential annual CO2 reduction of 237 million tonnes.

We know more about space than oceans. Lets use this knowledge to make positive impact for our planet

Ocean Intelligence

Ocean Intelligence

Navigate smarter, reduce emissions and costs

Ocean Intelligence is the essential data-driven platform for maritime operators, providing intelligent route optimisation, emissions tracking, and environmental insights to drive sustainable operations and regulatory compliance in the shipping industry.


By measuring and predicting currents, our dynamic and adaptive ship routing technology optimises travel time, fuel consumption, and emissions in real time.


Optimised and adaptive re-routing.


Tested on over 100 ships.


Demonstrated consistent fuels savings of 5-20% per voyage.


Our first project, Ocean Intelligence, sets out to decarbonise the global shipping industry and provide verifiable scope 3 emissions reductions.


Ocean Intelligence mission: become the Wayz and Google of the seas to empower the global shipping industry to cut fuel use and emissions across entire fleets.

Find out more

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